“One of the meanings of life is to figure out who you truly authentically are.” -Harrison Hunter Reid


Part of your purpose is FINDING your purpose. This week, Art and Harrison Hunter Reid turn their conversation into an insightful exchange. Learn more about how transforming and reframing can help you become more productive, how to go about preparing for the uncontrollable circumstances, the role of giving and receiving in relationships, and why people resort to unhealthy eating. If you’re still craving for a bag of Doritos, tune in as Harrison shares how you can still enjoy your yummy chips without worrying about the negative consequences! Have a healthy, purposeful week!


Listen to the podcast here:


02:18 The Fascinating Thing About Memory
09:57 Transformation: Talk About Kobe 
16:15 Preparedness for the Uncontrollable 
21:13 How Expectations Control Passion
25:34 Reframing- The Secret to Doing Better
30:12 Giving and Receiving in Relationship 
36:23 What REALLY Makes People Unhealthy
40:36 Eat and Feel Good!







Eat good and feel good! Join in as @myexpectation and @HarrisonHReid talks about the underlying causes of why many fall to unhealthy eating, how to be transformed, and more! #expectationtherapy #epiphanies #podcast #givereceive #kobebryant… Share on X



“One of the meanings of life is to figure out who you truly authentically are.” -Harrison Hunter Reid

“Death is an awakening for the alive.” -Art Costello

“There are many ways we can look at what we do. And then when you start looking at it like that, you start making different kinds of choices.” -Harrison Hunter Reid

“Receiving is really important. Receiving allows someone else to give.” -Harrison Hunter Reid

“The best way to raise your kids is to be a giving person.” -Harrison Hunter Reid


Meet Harrison:

Harrison is a serial entrepreneur, international, and world traveler. The purpose of his life is to beam radiant love, share extreme abundance, and inspire others to feel fully alive. Harrison is an expert in making things easy, actionable, and fun. He helps students transform their health, take control of their minds, and create enterprises destined for success, all with ease. Harrison went from being fired from every job he ever had to currently running two businesses- one that is really Leading the global obesity epidemic by selling snack foods that satisfy our cravings and in a radically healthy manner, the other helps American financial institutions secure their benefit programs to instantly generate substantially more income for both their employees and owners. Harrison previously co-founded an events company when he was 18 years old, which generated thousands of dollars for charity. He is also currently on the advisory board of two charities help for children, which helps prevent child abuse and the National Alliance of Mental Illness, which offers help and support for the mentally ill.



Art Costello: Welcome to the Shower Epiphanies Podcast. Today, I am thrilled and honored to have Harrison Hunter Reid, who actually is living in Columbia right now. I hope he’s going to tell us about that and share the journey of how he got there. Harrison is a Serial Entrepreneur, International Speaker and world traveler. The purpose of his life is to be radiant, love, share extreme abundance, and inspire others to feel fully alive. Harrison is an expert in making things easy, actionable, and fun. He helps his students transform their health, take control of their minds and create enterprises destined for success; all with ease. Harrison went from being fired from every job he ever had to currently running two businesses. One that is relieving the global obesity epidemic by selling snack foods that satisfy our cravings in a radically healthy manner. The other helps American financial institutions secure their benefit programs to instantly generate substantially more income for both their employees and owners. Harrison previously co-founded an events company when he was 18 years old that generated thousands of dollars for charity. He is also currently on the advisory board of two charities, Help For Children; which helps prevent child abuse, and the National Alliance of Mental Illness; which offers help and support for the mentally ill. Harrison Hunter Ford, I can tell already, and I can’t wait to hear how this journey went. How did it all start for you?

Harrison Hunter Reid: You call me Harrison Hunter Ford, it’s just really funny.

Art Costello: Harrison Hunter Reid.

Harrison Hunter Reid: I began my entire life Harrison Ford, it’s a good guy to compare, not compared to, but if you’re going to call me the name of some famous person, Harrison Ford is a good guy to be called by his name–

Art Costello: That was totally subliminal.

Harrison Hunter Reid: Just slip right out. He’s great, Harrison Hunter Ford . So where did I start? That’s a really good question. And I recently was put through a meditation where we were put into this hypnotic state and we were told to think about our earliest memory. And we think about our earliest memory, and then we were told to think about a memory before that, which is crazy because you think it really is my earliest memory, but we can always remember, which is just what is really fascinating about memory. But anyway, my new earliest memory is always three years old. I was in the basement of my best friend’s house, name’s Kyle. And there was like purple carpet with these yellow star patterns in it. I look over and there’s this plastic basketball, like one of the white hoops with like the orange backwards. And I’m like: “Hey, Kyle, we should put this down and we should play airplane.” Coz I was like, okay. So we put it on the floor and we hop on and we’re like flying in an airplane on this basketball hoop. We’re like having this huge blast. And what I learned from that, my three year old mind made me believe it, created this meaning that in order to be loved, I had to do something for others. I had to create. I had to be sort of the, I guess, main attraction or the center of attention. So that showed up in my life a lot where, you know, when I was a kid, everybody wanted to be like an athlete. I wanted to be an athlete. But then when I was a teenager, I wanted to be a comedian. And then I want it to be a celebrity. I wanted to be an actor. I wanted to be famous. It always came up in my life, which is a good thing and a bad thing. It was a bad thing because for 25 years of my life, I was very heavily ego driven, and a lot of us are like that.

But recently, I discovered that one of the meanings of life is to figure out who you truly and authentically are, how you can remove the ego and just be your true 100% self. And that leads to the maximum amount of fulfillment. It also leads to your best ability to be one, you know, contribute to the workforce, being an employee, being an entrepreneur, it helps you be your best possible self for your family. When I started to uncover myself, unravel the layers and get rid of the ego, it’s just amazing. The transformation that I’ve seen in my family, like my mom is a different person, my dad’s a different person, my brothers are following. Obviously it’s not all me, but just in my transformation has inspired the people that I truly care about to also transform, and we’re living in this transformed family, which is just beautiful, and great and so much more fun. It allows you to be your best self in friendships, in contribution and in giving. So removing layers of the ego is something that is really important to me.

“One of the meanings of life is to figure out who you truly authentically are.” -Harrison Hunter Reid Share on X

Art Costello: It’s really interesting to me because I am quite often told by professionals that I’m egoless. Have you ever heard that term?

Harrison Hunter Reid: I have never heard that term, but I could see that, you’re such an easy guy to get along with. Instantly when we met, there was chemistry. I was like, I like this guy. Art is great. Like, we’re going to have a really awesome interview because he’s just so giving and loving, and you have this air of like freedom that’s surrounds it.

Art Costello: That’s funny. coz I’ve done everything in my life I’ve ever wanted to do.

Harrison Hunter Reid: Wow.

Art Costello: My journey, briefly, when I was nine years old, I was abandoned. I had to figure out life on my own. And I went to a hilltop, after many trips up there, I heard this voice that just said: “You just need to be and everything will always work out.” And I made that trip so many times that I actually started to believe that at a young age I have all my life, I’d figured everything out through all the trials and tribulations that I’ve had on the Vietnam veteran. I’m a former combat Marine. In 2006, I lost my wife to ovarian cancer, the love of my life. I mean all these things that have happened, but I always get through them knowing that it’s all part of the process of living. We’re just going through, in the States, I don’t know if you heard, but Kobe Bryant and his daughter were killed with seven other people on helicopter and that’s what makes it so important to live in the moment to do what you want to do and don’t let other people’s expectations knock you off your path to do that. So I think there’s a lot when your ego gets fed, your expectations alter. It really changes them. So anyway, I didn’t want to interrupt your story, keep us going.

Harrison Hunter Reid: No. You mentioned Kobe, and I heard the news. I wasn’t a big Kobe fan as an NBA player, I’m a fan of the Miami Heat and he’s on the Lakers, and he’s obviously a fantastic basketball player. The human being that was Kobe was just incredible. I made a post about this when I learned of his passing, I talked a lot about transformation. A lot of people in our society think that people don’t change. They are who they are. I think Kobe is just a prime example of someone who was transformed early in his career. He had an allegation about going to talk about that, he has made up for that. In the beginning of his career–

Art Costello: Interesting because when you use the word transform, I replace it with evolved. Kobe evolved, I evolved, you evolve and we keep evolving. People who transform have to have voided something a learning experience along the way, they had a disconnect in the learning experience. But when you evolve, you’re constantly using the learning experiences that we have in life to become better each step of the journey. That’s just the difference that I see in the terms, but it’s just vernacular, it’s just terms.

Harrison Hunter Reid: I really liked that. I was growing up on the term transformation. I’m not saying that it’s right, evolve is a totally agreed term. And I also have friends that talk about peeling layers and becoming your true self. All of these things that we do that may not be ethical or moral tend to come from not who we truly are, that comes from a layer, a defense mechanism that we put on when something in our childhood or in our adulthood went wrong. We decided to be this way, which isn’t our true authentic self. So there’s a ton of ways to do it.

Art Costello: A lot of it is just in the way that we express it, how we express it. Because transformation, I’m not saying that’s a bad thing. I don’t believe in good and bad, I just believe in the [inaudible]. We just all have a — and I don’t make judgments on people, I’ll never judge anybody because it doesn’t serve any useful purpose. To me, the judge, I take people for who they are, what I can learn from them and what I can teach them. So that’s how I perceived things.

Harrison Hunter Reid: I think that’s really beautiful. I do. And I appreciate and thank you for sharing that with me and educating me at this time. So Kobe is a prime example of an evolution where in the beginning of his career, he was a guy who wouldn’t even talk to teammates because he didn’t think teammates were good enough to be in his space. He was a very standoffish guy, fought with his co-star Shaq, they talked about how they could have won 10 together, but their personalities are so much friction that they had to separate. I mentioned that I wasn’t going to talk about the allegation because it’s a very heated discussion. But one thing I will mention of that is that one time in his life where Kobe was like, wow, I really need to change the course of my life, and change who I am and what I’ve done. He became this person who, he had a podcast for kids earlier in his career, a mean kind of guy. And now he’s like tapped to run a podcast for kids. You have to be one of the most loving human beings on the planet. He wrote a book in order to empower women, to get into their leadership and build their empire. In his free time with coaches, daughter’s basketball team, the way he coached was amazing. As far as he was the coach, I’m here to win and boost my ego. The philosophy was, what can I do for these girls that will give them the most long term success? How can I set these girls up to be WNBA players, even though they’re 8, 9, 10, 11, 12 years old. He went from this mean guy to this human that was so loving, so giving. Fatherhood was one of the most important things and it’s just amazing to see the transformation. On one hand, the world is totally going to miss having Kobe Bryant here and all the good that he was going to do. On the other hand, I see that, in his death and this might be a little on the edge, but in his death, people are really understanding how great of a guy he is. And I think in his death, he’s inspiring millions of people to do more good in the world. We lost Kobe and it’s really sad, and condolences to his family and I hope they’re doing okay. It’s gotta be really tough times for them, but I think in the scheme of things, his death may have inspired millions of people to do it, and I know you don’t like good or bad, but to help more people in this world.

Art Costello: Helping more people sound good or bad. Anytime you help anyone, that’s positive. There’s no bad in helping somebody. And talking about Kobe, about death. Death is an awakening for the alive. When my wife passed away in 2006 from ovarian cancer, it shook me to my roots. But that shaking of my roots brought out really my authenticity, about what I was supposed to be doing in life. Because after, for a while, I wasn’t a good person. But finally, after I got through the grief, I started writing and I started doing it. That’s what everything has come out of since the last 10 years for me. We either can be well in sorrow, or we can rise and victory from death, and make sense out of it, what it’s supposed to be. Because it’s inevitable, every single one of us is at some point gonna die, it just happens. So you can’t prepare for it. I train people a lot, how do you expect the unexpected? Because that is always unexpected. Even when my wife was diagnosed with cancer and it became terminal, the day that she passed away, the night that she passed away, I could not believe that it happened. I did not believe that. As much as I thought I had prepared for it, I was totally not.

“Death is an awakening for the alive.” -Art Costello Share on X

Harrison Hunter Reid: Yeah, it’s definitely not how I thought this podcast would go. But death is a really fascinating thing, and I think that a lot of people have that same sort of reaction. I had that reaction when I heard Kobe pass, I was like: “No way, this isn’t possible. Tell me this isn’t true.” That’s our initial reaction to death. It’s like, death is one thing that really most people struggle. Not only like seeing the good in death, but even allowing there to be any good. They feel sick or they feel guilt if they try to see any good in death. I’m not sure if we should figure out a way to sort of celebrate death, celebrate a person’s life, celebrate all the positivity that’s going to come from a person’s death. I’m not a death expert, but I think it’s really interesting to think about like, can we make celebrating a person’s life and the lessons we get from their death something that’s okay and not that good.

Art Costello: Actually, a lot of people who are on the brink of death through cancer and stuff like that who don’t die in tragic accidents like Kobe did, and many other people every day in car accidents, they get up and go to work and they don’t make it to work. I guess what I’m trying to get out to this is that it’s something that we don’t control. And as human beings, we love to control things. We love to think that we control things. And when we can’t, and there’s no explanation for it, and that’s kind of where death sits in our minds. There’s no explanation. We can’t control it. So how do we handle it? And a lot of it has to do how you prepare yourself and your outlook for death. I always encourage people to read about those experiences. My wife left me with a lot of gifts that led me to being able to date and marry again because of the gift she gave me when she died. She released me from my marriage vows after being married to me for 35 years. That takes strength of character, but she knew it, 59 when she passed away, I was 59, she was 55, I was not gonna be very good about her passing. And I think she knew she was going to pass. So she said to me: “I want to give you this gift. I want to release you from your marriage vows.” I didn’t at the time realize how powerful that was until I started getting serious about getting married again, and I did it guilt free because I had her blessing. There’s a lot to be learned from that, and it’s all about perspective. Everything that we do in life is about perspective, the perspective that we take in it. That’s why expectations are so important, your core expectations on how you live.

Harrison Hunter Reid: Yeah. It’s beautiful that your wife gave you that gift before she, yeah. Definitely a lot of what you said resonates with me, it’s something that we can’t control. I may relate this to entrepreneurship, and I apologize if that’s off taste, but that’s what I know, it’s who I am. In entrepreneurship, actually, I had a call today with this guy, Chris, and we’re looking to change manufacturing, and this is totally gonna relate to death so don’t think that I just changed the subject. I had a call with this guy, Chris, and at the end of the call, Chris said that he talks to a lot entrepreneurs, he talks to a lot of owners of new and small businesses and he says: “It’s very easy for him to tell who’s going to be successful, who’s not going to be successful.” And then he says, when people are facing disappointment, he was giving me a really hard time on this call because his manufacturing facilities are pretty full and they don’t really have any openings for a new company. But I know I really want to work with them just because they have amazing service, and they’re really smart, and they’re just perfect fit. And he was like: “The way to tell if an entrepreneur or a business owner who’s going to be successful is if in the face of disappointment, their passion doesn’t waiver, they have the same passion after disappointment or not.” And one thing that I realized, my epiphany out of this, and this may start not relating but still relate it back. My epiphany out of this, I said: “You know, Chris, that’s really interesting. I actually find that in the face of disappointment, my passion grows stronger and I don’t know why that is, maybe it’s just a gift.” And then I pause and I was like: “Wait a minute, Chris, I just figured it out because what I do has so much meaning behind it. Such a strong WHY, that anytime I’m disappointed, I get fueled because this has to happen. My company has to be successful to help the people that I need to help so the disappointment fuels me.” So how this relates to our conversation earlier is that you were talking about, we like control. When we’re faced with disappointment in our entrepreneurship careers, we fail, we mess up. Something happens, we still can ride the ship, whereas with death, no matter what, our first reaction as human beings, it’s like, okay, how do we ride the ship? How do we fix it? But it’s over. We can resuscitate people, but most of the time death is the end and we can’t fix it. We can’t have the same passion. We can’t figure it out. I think that’s something that’s really hard for people to get over at least for their first reaction.

Art Costello: It’s very interesting because I look at it this way, that what controls your passion and all of that are your expectations. See, epiphanies are the [inaudible] to expectations. And when you have an epiphany and you make it an expectation, you internalize it, that’s how your passion starts to grow. That’s where you find your passion. You guys are right, because if it is so solid an expectation, if entrepreneurs, when they have solid expectations, and I’m talking about core values, my core values are love, compassion, and integrity. Those are my three core expectations. They permeate my life, how I act, how I do, how I see and how I move when they’re so powerful that you can’t shake them, then that’s when that passion goes up. When I do podcasts, people, if I get on my bandwagon and really go off on expectations, I had a lady the other day that said: “I think I’m going to use your podcast for my podcast because that was so passionate. You’re exactly what I tried to get people to do, how to live with passion.” Because if I do something, I’m balls to the wall. I don’t do things half step. When I go do them, I do them. And I’ve owned a business, construction business for 35 years, extremely successful. They’re great. Tons of money and all that, but it never satisfied me. It never satisfied me. I am more satisfied now doing this podcast than I have been at any other thing that I’ve ever done, including writing my book and everything else.

Harrison Hunter Reid: That’s really fascinating. So in my bio, you spoke about how I’ve been fired from every job, and that’s true. And the reason why I became an entrepreneur is not because I couldn’t make it in the corporate world. But the reason is because I needed a driver, a passion, I think that is so important. However, when it comes to why you don’t have to quit your job. So what I like to do is I like to challenge people to figure out why they do what they’re currently doing? I’ll share an example and then I’ll relate it back to your example as well. So I have a friend, his name is Justin and I find myself talking about this guy a lot. He works as a marketing consultant for a financial company. Every day he’s helping financial services companies with their marketing, upgrading their tools, having better CRM systems, it’s kind of boring stuff. But to him, the reason why he goes to work every day is not to get paid, it’s not to help these financial services companies make more money, it’s because he has a retired grandmother and his retired grandmother needs certain financial products in order to live, in order to have fun, in order to feed herself. And if he doesn’t help these financial services companies market their products and get their products in the hands of people like his grandmother, his grandmother can’t eat. So even though he’s doing something that doesn’t seem interesting, he goes to work every day to feed his 80 year old, 90 year old grandmother. So for you, in the construction industry, and I’m not saying it’s right or wrong for you to get out. I mean, you had a successful career, which is really cool, and you made a decision that you wanted to do something else. And there was a way for you potentially to reframe how you look at the construction company. And this is not just a mental thing because it translates to how you do business. But if you reframe that construction company, what kind of construction did you do?

Art Costello: It was a big vacuum company. We had big vacuum trucks and we did everything from vacuum rock up the roof, vacuum out grain tanks, pig farms, all kinds of stuff. I mean, we did projects like the Pentagon and all kinds of different projects for the Federal Government. Most of it was all Federal Government work that I did.

Harrison Hunter Reid: So you’re making this difficult on me, Art. But anyway, you could refrain from that and think, we vacuum rocks off roofs so that they don’t fall in on the families, and we’re saving families lives by vacuuming the rocks off the roof. We’re creating an environment where the people in the Pentagon can focus and really defend our country. So I am in business, I’m building this vacuum company to actually help defend this country and protect my family. There are many ways we can look at what we do, and then when you start looking at it like that, you start making these different kinds of choices. You also start attracting people to your business. More talent wants to work for someone who’s saving their family than for someone who’s just try to make a buck, vacuuming things, investors want to get involved clients and the client feels like you’re there to protect their family. They’re going to be so much more inclined to choose you over any other number of vacuum companies out there.

“There are many ways we can look at what we do. And then when you start looking at it like that, you start making different kinds of choices.” -Harrison Hunter Reid Share on X

Art Costello: Yeah. I understand that the rephrasing doesn’t mean to make it sound that I didn’t like what I did because it was creative, it has a lot of engineering. Because when I first started, it was a small truck. And when I finished, I built a truck that was huge. We did a lot of building our own equipment and stuff like that so there were a lot of creative parts. And the reason I ended up selling is that I had massive health bills from when my wife had ovarian cancer and I promised her I would pay them off. So paying them off was my goal in life because I promised her I would do that. And I paid every single doctor, hospital bill that was out there. And in the course of it, I had to sell a lot of assets that I had accumulated in my life because I thought we would re retire on those assets and basically started over.

Harrison Hunter Reid: You know what I think is so beautiful about that, and now we’re just going to make a total shift in our conversation in your relationship. Your relationship was so successful because you have two people that are there to give and not to receive. My wife has hospital bills that I need to pay for. I’ve been collecting all these assets so we can have a great retirement, but you know what? All I care about is my wife’s happiness and my health. So I’m going to get rid of all this fun stuff that I bought so I could protect her. And your wife is the same way. It’s like, no, I’m dying. And you know, I don’t really, I don’t know how to phrase this, but anyway, I’m just going to go around it. I care so much about Art, what I want is for him to be happy. And what I want for him is to be released so that he could live his life. And she came to this relationship, and you came to this relationship a thousand percent out of wanting to give, and that’s how you build a really beautiful and successful long term relationship.

Art Costello: Yeah. I think giving is far more important than receiving. I’m much better than her than I am, but I’ve actually been working on receiving. I’ve been so adverse to it and I’ve been so used to being giving up on myself. If you get a chance, go to my YouTube channel, there’s a 17 minute video and it’ll tell you about my experience in Vietnam with an orphanage there. I don’t want to take up your time because we had such a great conversation, we’re into this quite a ways, and we’ve only got 15 more minutes, I think, to go.

Harrison Hunter Reid: Well, I really love to touch on what you just said right there. So I talked about giving in a relationship and receiving is really important. Receiving allows someone else to give. So actually receiving is a form of giving. What I was talking about was giving versus taking. And taking and receiving your totally different things. Someone who receives is not someone who’s like, what can I get out of this relationship? Because when you think of like, what can I get out of this relationship? That’s when you start to compare it to others. That’s when you’re half in, half out. And that causes misery for both you and your partner. Receiving is allowing the other one to give. And that is just such a beautiful gift because so many people out there are like you are, and we’re so lucky to have people like you that are like, I’m a giver, I want to keep giving. So when you allow yourself to receive from someone like you, giving the gift of receiving, which is really beautiful. But anyway, so in a relationship, giving and receiving are both important, as long as it’s not, what can I take? What can I get? What’s in it for me, if it comes from what can I give? And part of that giving is allowing my partner to get, because I’ve noticed in my relationships that the best gift I can give is receiving because it makes people so happy to give.

“Receiving is really important. Receiving allows someone else to give.” -Harrison Hunter Reid Share on X

Art Costello: That’s a really great way to look at it, I really appreciate you telling us that. And it means a lot because I struggle with, I’ve actually had people get upset with me when they’ve tried to give to me.

Harrison Hunter Reid: Yes, totally.

Art Costello: Because they get upset because I don’t want to receive what they’re honoring with me. And it could be very simple, somebody makes me a cake or something. I don’t know why. I don’t know what in my past ever did that, or created that. But I’ve always been somebody who has given them themselves to the point where it has not been good. I mean, I’ve given people money when I had to give. There was a time in Texas where we had people that were going to lose their homes, because of losing their jobs in the early 1980’s with the oil industry. And I made their house payments, I did stuff. I helped kids at school that needed clothes and stuff like that, but I did it out of the goodness of my heart. I was blessed with having the ability to take care of somebody.

Harrison Hunter Reid: What’s wrong with that?

Art Costello: Well, I think that this is going to get real personal.

Harrison Hunter Reid: It’s a very fine line that you ‘re talking about.

Art Costello: I think that my wife and children felt that I was taking from them, what was rightfully theirs. But I don’t look at things being mine, I just have, it was at my disposal. I didn’t own my money, I didn’t own that.

Harrison Hunter Reid: Wait, wait, wait, your wife and family thought you were taking from your wife and family, or from the people you were giving to?

Art Costello: No, taking away from them to give to others.

Harrison Hunter Reid: Okay.

Art Costello: There’s a lot of dynamics in it, that is what it was. My kids are beautiful, I love them, they’re great, and they both have big hearts and are good givers. I think seeing teaches a lot, when they could see what I was doing, and what their mother was doing and all that so it’s all good.

Harrison Hunter Reid: The best way to raise your kids is to lead by example and to be a giving person. I mean, that’s the reason why I am who I am today. I’m someone who has a ton of projects that I’m taking on. I’m launching a company in March to help those who struggle with weight issues, take control of their health and live a more vibrant life by producing radically healthy versions of the products they already love. So basically we’re making, you read about in the bio, we’re making healthy foods, but that simulates the experience of the highly processed foods that we eat on a day to day basis that keeps us unhealthy. I’m writing two books right now. I have a TEDx coming up. I have a social life. I care about my family, and the reason why I’m so hard working and do all these things is because I grew up with a father who was in the office before we left for school and he didn’t come home from the office until dinner time if he made it. And he always made a point to make it because he really cared about being there for the family, but he also worked 12, 14, 16 hours a day. He still does that and he’s in his 60’s. So I had this really amazing example that I grew up with and I sort of have embodied it.

“The best way to raise your kids is to be a giving person.” -Harrison Hunter Reid Share on X

Art Costello: Work ethic I think it’s something that is transferred by observance when we’re young and we see our parents working so hard. Because when I was very young, both of my parents were hard working, and it wasn’t until I was nine or 10 that all of it changed. But that’s another story for another day. Can you tell us about what you’re doing in the financial end and then this nutritional end? I’m intrigued with that.

Harrison Hunter Reid: Yeah, sure. The financial end is a lot less sexy than the nutritional. So actually the business in finance is actually a business I sold, I sold it in March. I got into it because I had certain talents and I realized they were applicable in this, in the finance industry. I saw an industry that didn’t really act out of ethics or morality and I thought bringing ethics and morality to an industry like that would, one, be a huge opportunity. Two, we’re talking about people’s finances. Finance is the number one cause of divorce in the US. It’s something that is one of the biggest causes of stress. So I figured if I could come in and I can help people with their finances, I would really make a difference in this world. That was my WHY behind it. Didn’t end up playing out exactly as I had hoped for it, and that’s why I ended up selling it. But then I came back on as a partner recently because, what’s interesting is I built that business by myself. And then when I sold it to a bigger business who has a team of 12 people and in the transition phase, I started to get attached to the people I was working with and it became really fun. So I still dedicate time to that business because of the people that I work with. I cared for them and we are doing good for our clients. Number one, our clients are getting value from what we’re doing, where we’re helping make their lives better and make life better for the employees. All of our products that we sell, [inaudible] products co’z they’re customized, but they’re all win, win, win, win for the employees, win for the owner, win for the company. The bottom of our business like that is a requirement or we won’t do it.

But anyway, my sexy business, my nutrition business, I struggled with obesity for 20 years of my life, which is a good portion of it. And when I showed it with obesity, I had all these other issues, I had a lot of depression, I kind of isolated myself from my friends, I lacked self-confidence, which is a tough way to live. And I had a lot of pain and it took me a really long time to beat obesity. I would diet, and I would lose weight, and then I would stop dieting, and this happened a few times over several years and I eventually got out of it, which is amazing. I have more energy, I’m more productive, I can think more clearly, I have more confidence and I’m able to put myself out there. So I understood how hard it was for me to be obese and how hard it was for me to beat it because our food system is really failing us. They’re selling us foods that have been genetically modified. They’re adding chemicals. Some of these companies actually have teams of scientists who try to figure out ways to make this food more addictive. They literally are like, let’s build this food to get people addicted so they keep buying more, and more, and more instead of like, let’s make food that is actually food and people can eat. I show obesity, I have people in my family who’ve struggled with weight, I talked to a lot of people who struggle with weight and people who want to lose weight. Eating healthy is not the biggest problem. Most of these people that I talked to, at least in my experience, they eat healthy. When they need that emotional release, when they are stressed, or when they’re depressed, or when they have a bit of anger, they need something to get out of that. So what they do is they go to the convenience, or the gas station, or the drug store and they make their worst food choice. They buy something that tastes really good and lets them feel a little bit better in the moment. But then a couple of hours later, because they put this bad food in their body, they actually feel worse. They feel more depressed, more stressed and more angry. And so they have to get the emotional release again. And it’s this downward cycle that keeps people unhealthy.

So what we’re doing is we created a product that stimulates the same sort of experience that you get. And what I mean by that is, we’re making products that look, and feel, and taste like the products that you love. If you love to read those, we’re making a seasoned tortilla chip product that looks, feels, and tastes similar to a Dorito, but it’s extremely healthy for you. You’ll eat it, and you’ll feel good, and you’ll break that cycle. You’ll just destroy the addiction to the processed foods. You’ll get out of the cycle of depression, stress and anger. You’ll feel better, you’ll have more energy, you’ll have more peace of mind, you’ll take control of your health and just live a better life. And all you have to do is continue to eat the junk foods you love, the junk foods that we created instead of the ones that you’re currently purchasing.

Art Costello: It sounds like you’re onto something. I mean, I just read an article that 70% of the American population is obese, clinically obese. I mean, I’m not gonna lie, I’m in there, you know what I mean? You get older and your body and metabolism slows down. It doesn’t seem like I eat as much food as I did, but I don’t lose any weight either, but this has been really eye opening. I want you to tell us where we can get a hold of you, for people that want to learn more about you and all that. So as we wrap up the session, we’re going to do another one.

Harrison Hunter Reid: I hope so. I had a blast talking with you.

Art Costello: We’re going to talk after this and see when we can get another one because I think we have a lot to share.

Harrison Hunter Reid: Yeah. I told you in the beginning like I prep for this, I have pages of notes written, we didn’t talk about anything I prep so we do need to have another.

Art Costello: I love it because that means it’s all from the heart.

Harrison Hunter Reid: Yeah. So Instagram is the best way to get in touch with me. I’m actually hiring an agency to get a better strategy for our Instagram. But the main purpose of my Instagram is really, I’m a speaker, I speak all around the world and different countries, cost hundreds or thousands of dollars to go to my events and not everybody can do it, not everybody can travel and had to pay for the ticket, but I want you to have the information or the nuggets. So anytime I have an engagement or I have a podcast, I send it to my team. And basically what we do is we take out the best lessons, the best nuggets from all these different talks and we put it on Instagram for you to have. Also our company, if you’re interested in eating junk food that will help you take control of your health and live a better life, we’re launching in March and all of that information will be on Instagram. So if you connect with me on Instagram, it’s @harrisonhunterreid, not Harrison Hunter Ford, @harrisonhunterreid, R-E-I-D, we’ll get the best nuggets from all of my talks and you’ll get information when our chip products and our snacks will be launch. And it’ll be really exciting if you want to get in touch, if you send me an Instagram message, if you have any more questions, I’m always happy to answer your messages and just serve and add value. So connect with me on Instagram and I look forward to a relationship.

Art Costello: And I’m going to encourage everybody to reach out to him because Harrison Hunter REID is a fine person, and what he’s doing to change the world financially, and health and nutrition wise is commendable. And I think he deserves our support. So everybody with that being said, thank you for being on the show, it’s been a pleasure. We’re going to do it again. I will let everybody know when it’s going to happen. Definitely have a connection with Harrison and we’re gonna get to the full ability. So everybody knows where they could get a hold of me, art@expectationtherapy.com is my email, expectationtherapy.com is my website. My expectation on Twitter, Expectation Therapy on Facebook and Instagram. So with that being said, Heather White, could you take us out of here?





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